Executive Communications Consultancy
People don't trust corporations. They trust leaders.
We build the public presence of the individuals behind the brand — so your executives become the most effective communications channel your company has.
Request a Consultation →The Shift
Corporate accounts don't build trust. Your leaders do.
The future of corporate communications is personal. Buyers, investors, and talent follow people — not logos. The most effective communications strategy your company has isn't a press release or a brand account.
It's the voices of your leadership team.
of B2B decision-makers say thought leadership from a named individual is more trustworthy than any corporate marketing material.
Edelman–LinkedIn B2B Thought Leadership Reportmore engagement on personal executive profiles compared to company pages on LinkedIn.
LinkedIn B2B Marketing InsightsThe Team
The people behind Feed.
Liam Lawson
Founder, Feed & The AI Report
Liam runs The AI Report — the #1 AI newsletter for business leaders, with 400,000+ subscribers and a 61% open rate. Sponsored by IBM, AWS, Zapier, and Microsoft. That audience-building playbook is the foundation of Feed.
Louis Shulman
Co-Founder & CMO, Orbit Marketing
Louis and his team at Orbit deliver the content engine — producing 40+ newsletters per week for over 250,000 readers across industries. He writes a weekly column on AI and content marketing for The AI Report.
How We Work
Strategy first. Content follows.
Every engagement begins with deep research — not a content calendar. We understand who your executive is, where they fit in the market, and what they should own before a single word is written.
Strategic Intake
Your executive completes 15–20 questions that map their expertise, industry position, and competitive landscape. This generates the foundation for everything.
Positioning Framework
We deliver a full analysis — who they are in the market, what whitespace exists, how they stand apart. The positioning drives every piece of content.
Content & Engagement
Five high-quality LinkedIn posts per week, fully managed. Strategic engagement that grows their audience and drives the right conversations.
Owned Audience
A weekly newsletter built from a voice note or idea dump. LinkedIn creates awareness; the newsletter creates an audience the executive controls.
The Work
What Feed-crafted content looks like.
Every post is strategically positioned, written in the executive's authentic voice, and paired with custom editorial art. Here's a sample — from our team and the format applied to well-known leaders.
LinkedIn Content
Our Team
Our Team
Format Example
Our Team
Our Team
Format Example
Newsletter — The AI Report
The AI Report reaches 400,000+ leaders daily. This is the same newsletter model we build for your executives — an owned audience that compounds over time.
Posts tagged "Our Team" are produced by Feed. "Format Example" shows the editorial treatment applied to well-known thought leaders.
Services
Built for PR and communications teams.
Start with one executive. Prove the impact. Expand across your leadership team.
Executive Positioning
Deep research into your executive's industry, competitive landscape, and audience. A strategic framework that defines their unique point of view.
LinkedIn Content
Five posts per week in the executive's authentic voice. Managed engagement, audience growth, and performance analytics.
Newsletter
A weekly newsletter that transforms LinkedIn visibility into an owned audience. Built from minimal executive input — fully managed.
Multi-Executive Programs
Scale executive visibility across your entire leadership team. One engagement model, multiple voices, unified strategy.
Get Started
Your executives are your most valuable channel. Let's make them visible.
Feed works with a limited number of clients. Begin with a consultation to determine fit.
Request a Consultation →